Pricing, Direction & Attitude -More from Jack White

Hi there my friends!
Here as promised are some more of the tips by Jack White.
I as an artist am finding them to be very helpful .
Im sure you will to!



6.  Pricing. Art is only worth what people perceive it to be. Fine art is not something you do by the hour. A Van Gogh sold for $80 million because someone believed the painting was worth that amount. We look at our art as something we do where people are paying us to learn the trade. Every time a painting sells we need to replace the piece. We can use the money received from that sale to live to paint another one.

Collectors are paying for our art education by purchasing our art. So, the price we sell things for, really is not important. What is important is we sell art that has to be replaced. The more you sell, the more you must produce. Artists fail because they get a skewed idea of their worth. As long as your art is selling too cheap, then that is the price point you will be selling at. Like water, your price will seek it's own level. Artists think they should raise prices every year or so. Not so, raise your prices when you are selling more than you can produce.

7.  No direction. Let me pose a question to you, "How are you going to know when you get there, if you don't know where you are going?" Successful artists just don't get up and think because they hang that tag around their necks one day, they will make it. I write, in great detail, in my books about a marketing plan spelling out where you want to go and how you plan to get there. Failure to set goals on where you plan to go is at the foundation of most failures. If you plan to drive from Carmel to Naples, chances are you will mark the route on a map. Make an artist career map.

8.  Attitude. How you think about things is more important than the events happening around you. Artists develop a syndrome taught in art schools. It is a malady titled, "Artistic Temperament". With this temperament follows rudeness, excuses, slovenliness, laziness, clutter, addictions, non-commercial attitudes, un-professionalism and a perfect reason for 


Meanwhile life goes on here at school. Today is "Class Day" Its a day full of celebrations for the graduating class of 2013.



 They all look so fresh and beautiful as they paraded into the auditorium in their caps

 and gowns!